“The Bear Cave has more lighthearted products for adults,” Price John said, including some bears drinking a glass (or bottle) of wine. With that in mind, Price John said Build-A-Bear has popular plush toys tied to hit 1980s movies such as “National Lampoon’s Christmas Vacation,” “E.T.” and “Gremlins.”īuild-A-Bear also has a specific line of “After Dark” collectibles in its Bear Cave section for older shoppers. So a kid who was eight when the store was founded in 1997 turns 33 this year. “It feels like older people are coming into the stores and that’s not by accident,” said Build-A-Bear CEO Sharon Price John, noting that this is the 25th anniversary of the chain. (BBW), the popular chain in shopping malls that lets customers, as the name of the store implies, build their own stuffed bears (and other stuffed animals), is starting to reach out to older collectibles customers. ![]() Mattel also announced a partnership this summer with Elon Musk’s SpaceX to begin selling “Space-X inspired” collectible toys under the Matchbox brand beginning in 2023. HasbroĮxclusive: Wordle is being turned into a board game Wordle is being turned into a board game. (MAT) president and chief operating officer Richard Dickson said on the company’s latest earnings call with analysts in July that the company has an “accelerated focus on our adult fans” of the Hot Wheels brand of collectible toy cars. (MAT) is hoping to cash in from more adults buying toys for other grown-ups as well. Perlmutter said that the store, which is near SoFi Stadium, where the Super Bowl champion Los Angeles Rams and the Los Angeles Chargers football team both play, is a perfect example of how Funko hopes to attract adult music and sports fans. in 2023 called Tha Dogg House, which will feature collectibles inspired by rapper Snoop Dogg. The company is also launching a store in Inglewood, Calif. The company is now selling Funko-branded candy to go along with its Funko cereal. Perlmutter said the average age of Funko customers is around 35.įunko is even branching more into food and snacks to try and capture the sweet tooth of older customers. So is a figurine and can of soda combo featuring the late guitar legend Jimi Hendirx. Obi-Wan Kenobi and Darth Vader from “Star Wars” are top-selliers, according to Funko’s web site. ![]() (FNKO), which makes the Pop! brand of vinyl figurines, in an interview with CNN Business. “It’s all about nostalgia,” said Andrew Perlmutter, CEO of Funko Toy companies and other collectibles makers clearly recognize that grown-up shoppers are still invested in the brands that they played with as kids. Joe as well as licensed characters from Disney ![]() McDonald's is selling Happy Meals to adults - with a twistĬrankson told CNN Business he expects strong demand for toys tied to brands like Transformers (a voice-activated Optimus Prime that transforms by itself!) and G.I.
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